Victory Running Shoes
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US $105.99
A History of Nike: More than a Running Shoe
For over fifty years, Nike has been one of the best-known and most respected footwear companies of all time, specializing in sports and running shoes. But, like most companies, they started small.
In 1964, Nike was founded by track-and-field athlete Phillip Knight, looking for a way to earn a living. The business, originally known as Blue Ribbon Sports, got their start selling Tiger running shoes, imported from the Onitsuka company in Japan. They made most of their sales out of their car after track meets. He was soon joined in this venture by his track coach, Bill Bowerman, who was looking for higher quality track shoes for his athletes.
The Tigers sold quickly, and the company burgeoned, soon hiring full-time employees and opening their first location. By 1971, Blue Ribbon Sports had made over a million dollars, and was ready to move out on its own. Their first original shoe was dubbed the Nike, named after the Greek goddess of victory. It was also the first to feature Nike's famous trademark "swoosh," designed by Carolyn Davidson. Interestingly enough, Knight didn't originally care for the symbol, saying, "I don't love it, but it will grow on me."
Nike's first self-designed shoe was the waffle-soled Moon shoe, debuting in 1972. While looking for a new sole that would get better grip on urethane tracks, Bowerman found inspiration in the household waffle iron, and used it to mold the first sole.Other early innovations by Nike included a nylon-topped running shoe, and a cushioned midsole that covered the whole length of the shoe.
By 1978, Blue Ribbon Sports officially changed it's company name to Nike, and sales were booming. Sales reached 270 million dollars, and had fully half of the running and sports shoe market in the US by 1980, going public the same year. Nike aggressively pushed their image, especially seeking to increase their visibility by having famous and upcoming athletes wear Nikes shoes.
Nike's success can also be partly attributed to the running, jogging and fitness craze that swept the nation. By the time these activities began to decline in popularity, the company was already spreading to other areas such as basketball, though their running shoes remained popular. The famous air cushioning device also made it's debut around this time.
In 1983, the company met declines, and was forced to make structuring changes and layoffs over the next few years. In 1985, Nike launched it's Air Jordans line with legend Michael Jordan endorsing. Over the next few years, it was the innovate Air series that saw Nike pull through. Nike continued its domination well through the '90's, cementing its place in the business.
Now, Nike is a thriving, multi-billion dollar company, currently the world's largest supplier of running shoes and apparel. And of course, despite what advancements they've made, Nike doesn't ignore their roots, the running shoe. Their high-tech footwear continues to push the envelope in innovation and creativity.
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Brooks Ravenna 2 Mens Running Shoes $100 Victory is sweet! In Runner's World magazine's Summer 2011 Running Shoe Guide, the Ravenna 2 was named Editor's Choice. In the June 2011 issue, Runner's World states, "Credit the shoe's winning combination of a nimble, low-to-the-ground profile and ample cushioning for heel- and midfoot-strikers. Even more impressive is how Brooks now scales the flexibility of this shoe according to gender and size making the smaller sizes less rigid in the forefoot than larger ones," adding that the fast feel belies the amount of corrective support it provides. "If you're looking for a single shoe for both marathon training and racing, this is it." The Ravenna 2 is perfectly tuned to the needs of mild overpronators, with just enough support and the addition of Brooks DNA to adapt to each step you take, for customized cushioning and energy return. The 3D adjustable arch saddle conforms to your foot for an ideal instep wrap and a caterpillar crash pad smoothes out the landing zone, moving your foot efficiently through the heel strike. Lace up and optimize your every stride. A faithful Adrenaline GTS wearer in the office confessed that she has "been cheating with the Ravenna 2" and she likes it. > See the Women's Ravenna 2 > See the brand new Men's Ravenna 3, now with a new last and an adjustable midfoot saddle for a close fit that provides just the right amount of support for mild pronation.Category: Guidance Weight: 10.8 oz Platform: Universal Contoured Construction: Strobel Launch Date: February 1, 2011. Wht/Blck/Gold/Slvr/Pvmnt. 12.0 D(M) US. |
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Brooks Beast Mens Running Shoes $130 The Beast and its sister shoe Ariel are running's leading Control shoes because they deliver the perfect mix of stability and comfort, pampering runners with low or flat arches and excessive pronation. This triumph of technology has been taken to new heights in this update. Now empowered with brand-new, patent pending full-length Brooks DNA, the Beast provides heel-to-toe protection for your foot while dynamically serving up an individually customized ride with optimal cushioning. > See the Beast's sister shoe, the ArielCategory: Control Weight: 14.0 oz Platform: Linear Construction: Strobel Launch Date: October 1, 2010. MtllcGold/Pvmnt/Slvr/Blck. 16.0 4E(M) US. |
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