Red Baseball Shoes

quot;East shoe West" Analysis

When the Aokang Group, Zhejiang enterprises in Chongqing cast so far the largest investment project in the west, people are quite surprising: According to "Aokang" 6 billion in assets, just over one billion yuan of annual output value, it is difficult to west Zhejiang enterprises actively invested "most photogenic" representative.

But put it in shoe-making industry to observe, the "shoe king" of shots may be more people to accept. Under construction in the "West China Shoes Industrial Park", will be the equivalent of 10 "shoe king" size. Park, 2600 acres planned, even more than the Lucheng District of Wenzhou, "China Shoes Capital" Industrial Park 1, 2 business sites combined.

In Wenzhou shoe enterprises, "Jie Hao" A few years earlier had set up factories in Chengdu investment. The other "shoe king "???" Red Dragonfly" also intends to invest in Chengdu. Reporters to interview in Wenzhou, when the king every two years, China shoes, name shoes ratings, just the first stop in Wenzhou rating. The country's Top 2, "a leading Chinese leather shoe king", 10 "China's real leather shoes king" and 7 "Chinese leather shoes were" in, respectively, 1, 4 and 3 is located here. Wenzhou shoe industry is entrusted with the expectations of the Chinese footwear industry is most proud of the local representatives of Wenzhou, one of the industries. The "East shoe West" phenomenon, it is natural concern for me.

    Look at how the "East shoes Westward"

China has the world's largest production base of shoes. The world, one in every two people wearing shoes made in China. Wenzhou shoe enterprises with the brand, production of shoes as the most important manufacturing base. Last year, annual output value of 100 million yuan in Wenzhou's shoe business about 30 home sales in the key national top 30 leather enterprises in Wenzhou enterprises accounted for more than 70%.

But the world footwear manufacturing centers in the past few decades has never been fixed: from the fifties and sixties of last century in Italy, to 70 years in Korea, Japan, to 80 years of China Taiwan; and nineties Guangdong Dongguan, have served as a base for the world's footwear production.

At present, Wenzhou shoe industry had to face the challenges of market discipline. For example, labor costs, land costs have been squeezed on the shoe-making enterprises in Wenzhou, the local manufacturing advantages. "Our local skilled workers to about 1,000 yuan monthly salary, the same workers 500 yuan in Chongqing Bishan enough." Aokang Group Deputy General Manager Wu Shouzhong told reporters, where land is very cheap, but also a certain industry basis. He felt that with the transfer of the world's shoe-making center, 5 to 8 years, the shoe will be the western center, "O'Conner" for his election in 100 acres of land in Bishan.

Let "Aokang" western advance of these factors, and foreign-funded enterprises settled in the country strikingly similar reasons. But the "East shoe West" is clearly just a prelude to sing, there are some enterprises in Wenzhou, said "at least not yet considered." According to "Aokang," said the now settled in the "Western shoes" of more than a dozen companies, most of the "Aokang" close cooperation between the enterprises. In the majority opinion, Wenzhou shoe enterprises "Going West Wind" has not really there.

    Wenzhou still attractive to local

Wenzhou's shoe market in the production of any parts needed for a pair of leather shoes can be found here. The image of an entrepreneur to say, making shoes in Wenzhou is easy to put together these parts is a pair of shoes. Wenzhou shoe industry, supporting the advantage of Wenzhou enterprises to overcome the higher labor and land costs continue to be strong in the main.

Companies to focus on the years of Wenzhou, Wenzhou City Ma Jinlong, former director of Policy Research, compared the footwear business and clothing, electrical and other industries in Wenzhou after the other advantages that the shoes are almost the most typical industrial agglomeration in Wenzhou, matching the best conditions for the industry, and formed a number of well-known enterprises. In the foreseeable future, no large-scale exodus. However, he still said that once the advantages of supporting industries is from the land and manpower to offset cost disadvantages resulting from industry, business field development will be unavoidable.

Wenzhou shoe enterprises many times have applied their skills in the country, but still rooted in Wenzhou. Wenzhou industry, this comes down to the local people gathered in the "charm." In the "Aokang" Western investment soon, "Red Dragonfly" invested industrial park in Jiangsu Danyang, a "Aokang" after the largest investment project outside Wenzhou, Shanghai and Guangzhou, also built its production base. But in Wenzhou, the local "Red Dragonfly," a new production base under construction. From "Aokang" in the current site near Yongjia Oubei, "O'Conner" has designated 111 acres of land, invest 150 million has 12 production lines of the plant is nearing completion. The plant will be the "Aokang" production base of fine shoes, GEOX cooperation with the Italian brand will be produced here.

"Enterprise registered in Wenzhou, Wenzhou, not necessarily in production." Wenzhou shoe industry Association Mr Chan Sek Keong that this is the cost of Wenzhou enterprises in the market under pressure to make choices. "Kangnai" part of the shoe to "Jie Hao" in Chengdu, the plant design and production. "Aokang" the shoes brand "Marie Claire" on the message of the spirit of the Guangzhou production, while the other most common brand in Fujian, Guangzhou and Wenzhou, commission processing business. This phenomenon has a certain brand enterprises in particular. Effective coordination and cooperation of Wenzhou shoe industry, shoe making such a labor-intensive industries to maintain a new advantage. It is also now out looking for new enterprises in Wenzhou, the development of space while still "guarded reinforcement" Wenzhou local reasons.

    To continue the reputation of "shoes" brand

"East shoe West" has no large-scale emergence of another key factor is that between the eastern and western coastal areas have not yet occurred, such as some manufacturing abroad to the domestic transfer of the huge cost of coastal gap. But with the increasing scarcity of resources in eastern elements, the gap is likely to become available to expand. Wenzhou have started their own brand to continue to extend "Chinese shoes are" youth.

Mr Chan Sek Keong said the China Leather Industry Association has put the next decade as China's footwear industry in Wenzhou create world famous brand in the military. It is understood, Wenzhou, Guangdong is an important production base of shoes, but the trade off from the large number of enterprises in Guangdong to "Nike", "Reebok", "Valentino" and other brand-name OEM, and Wenzhou enterprises have begun to brand operation of the benefit. This is the envy of the Department of Guangdong Shoes. Mr Chan Sek Keong that Wenzhou to maintain "Chinese shoes are" in the world, not only to build manufacturing base, but also to build logistics base, research base. In contrast, the latter still a big gap between the two bases.
About the Author

I am Cheap On Sales writer, reports some information about plastic hibiscus , leather baseball cap.

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