Mens Umbro Trainers

The History of Nike

The company grew fast and in 1966 the two founders opened their first store in California. By 1971, they were ready to launch their own footwear brand featuring the ‘Swoosh' logo designed by Carolyn Davidson, and the first shoe they sold was a soccer shoe called ‘Nike' after the Greek goddess of victory. More shoes were launched under the Nike name in 1972 and sales increased so much that in 1978, the company was officially renamed to Nike, Inc.

Shortly afterwards, Nike began to sponsor professional athletes such as Ilie Nastase in a high profile marketing programme which helped the company's sales soar. 1974 was also a key year in that Nike released the ‘Waffle' Trainer, the first product designed by Bowerman. The Waffle sole was a result of Bowerman's experiments with different outsoles and how they gripped the track, and was initially discovered when he poured liquid urethane into a waffle maker.

It wasn't long before Nike had built a 50% share in the US athletic footwear market and in 1980, the company went public. However, their growth had mainly been down to word of mouth recommendations, so when they launched their first national TV ad in 1982 sales increased faster than ever.

In fact, the advertising agency used by Nike for those first ads, Wieden+Kennedy, is still their primary agency, and it was one of the agency's founders, Dan Weiden, who created Nike's globally recognised ‘Just Do It' slogan which was named by Advertising Age as one of the top 5 slogans of the 20th century.

The rest of the 1980's and 1990's were spent expanding the company's product line to include a huge number of sports in countries around the world, and their brands currently include Nike Golf, Nike Pro, Nike+, Air Jordan and Nike Skateboarding, amongst other subsidiaries like Cole Haan, Hurley International, Umbro and Converse.

Now in the 20th century, Nike employs more than 30,000 people and continues to sponsor a huge number of high profile athletes and teams - all of who proudly wear the ‘Just Do It' and ‘Swoosh' trademarks.

About the Author

JD Sports is a leading provider of sports fashion and equipment, for further information click here <a href="http://www.jdsports.co.uk/men/brand/nike/">http://www.jdsports.co.uk/men/brand/nike/</a>

GioTibst Trainers $35 Gio Goi Trainers These retro inspired suede trainers have stitched panels and contrasting lace fastening. A slim style with bold signature Gio Goi branding to sides. These vintage look trainers feature a thick contrasting sole and branded leather tongue and heel cuff. Mens trainers > Retro style > Lace fastening > Signature branding > Leather upper, textile inner and manmade sole > Treat with suitable leather cleaner

Huntington Melvyn Trainers $25 Melvyn Trainers These versatile canvas trainers by Huntington & Co feature a panelled design, lace fastening and tonal seam stitching. These casual trainers have a thick tonal sole, cushioned ankle cuff and signature branding to tongue. Mens trainers > Canvas upper > Lace fastening with glossy eyelets > Thick sole design > Signature branding

Lacoste Bocana Trainers $75 Bocana Trainers Stylish lace fastening trainers by Lacoste constructed from luxurious leather. The trainers feature tonal stitching, embossed branding and contrasting lace eyelets. A versatile design, these trainers have a round toe, textured sole and branded heel cuff. Mens trainers > Lace up fastening > Signature branding > Bold panelling > Tonal stitching > Leather upper, textile inner, manmade sole > Treat with a suitable leather protector

Adidas Forum Mid Trainers $70 Forum Mid Trainers These retro style mid top trainers have a prominent panelled design with visible stitching. A denim upper with flecked appearance and suede panels, these lace fastening trainers have a branded velcro strap embellishment. The trademark three stripe design along with signature brand badge feature on these classic trainers Mens trainers > Lace fastening > Signature branding to tongue, sides and sole > Thick textured grip sole > Cushioned ankle cuff > Textile and leather upper, textile inner and manmade sole > Wipe clean

Replay Arcadia Canvas Trainers $85 Replay Arcadia Trainers Stylish lace fastening trainers by Replay constructed from canvas and leather. The trainers feature tonal stitching and embossed branding. A versatile design, these trainers have a round toe, textured sole and a strip to the back of the heel. Mens Trainers > Lace up fastening > Signature branding > Bold panelling > Tonal stitching > Leather and textile upper and inner, manmade sole > Treat with a suitable leather protector

Replay Reichen Trainers $85 Replay Reichen Trainers Stylish lace fastening trainers by Replay constructed from canvas and leather. The trainers feature tonal stitching and embossed branding. A versatile design, these trainers have a round toe, textured sole and a strip to the back of the heel. Mens Trainers > Lace up fastening > Signature branding > Bold panelling > Tonal stitching > Leather and textile upper and inner, manmade sole > Treat with a suitable leather protector

Nike Suketo Trainers $55 Suketo Trainers Stylish canvas trainers by Nike styled with a bold panelled construction, tonal stitching and a perforated toe stripe. The trainers feature classic lace up fastening with a branded tongue, iconic swoosh side branding and brand text displayed to the ankle cuff. Finished with a thick rubber sole and grip tread. Mens trainers > Canvas trainers > Lace front fastening > Signature branding > Thick rubber sole > Textile upper and inner with manmade sole > Wipe with a damp clean cloth

G AugurKas Hi Trainers $75 AugurKas Hi Trainers Stylish canvas high top trainers by G-Star. The trainers feature a bold paneled construction with tonal stitching. A classic lace up fastening with branded tongue and embossed signature branding to side with padded ankle cuff. Thick rubber sole with branded heel emblem. Mens Trainers > Hi top trainers > Lace up design > Chunky rubber sole > Textile upper and inner, manmade sole > Wipe clean

Luke Peru Canvas Trainers $50 Peru Canvas Trainers Lightweight canvas trainers by Luke 1977. The trainers feature a classic lace up design with flat laces and glossy eyelets. Iconic stripe tongue design with single branded eyelet, bold panelling and stitching to upper. Metallic embroidered branding & embossed branding to heel. Mens Trainers >Lightweight textile trainers >Lace up design >Signature branding >textile upper and inner with a manmade sole >Wipe with a clean damp cloth

G Augur Valvas Trainers $75 Augur Valvas Trainers Stylish canvas and leather high top trainers by G-Star. The trainers feature a bold panelled construction with tonal stitching. A classic lace up fastening with branded tongue and embossed signature branding to side with padded ankle cuff. Thick rubber sole with branded heel emblem. Mens Trainers > Hi top trainers > Lace up design > Chunky rubber sole > Textile and leather upper, textile inner, manmade sole > Wipe clean

Vans Kress Suede Trainers $50 Kress Suede Trainers Stylish canvas and suede panelled trainers by Vans with tonal seam stitching and a block colour design. Signature branding tabs are displayed to the side and tongue with tonal seam stitching and contrast lace front fastening. The trainers are finished with a thick contrasting rubber sole with heel emblem branding and a grip branded tread. Mens trainers > Panelled upper > Tonal stitching > Signature branding > Lace fastening > Textile upper and inner with manmade sole > Wipe with a clean damp cloth

Vans Ellis Mid Trainers $58 Ellis Mid Trainers Stylish mid trainers by Vans with a block colour suede and canvas panelled upper, visible stitched seams and a thick padded ankle cuff for comfort. These skater inspired trainers display the iconic signature brand tab to the side and tongue, have front lace up fastening and a thick rubber sole with heel branding and a grip tread. Mens trainers > Bold panelling > Signature branding > Lace front fastening > Leather upper, textile inner, manmade sole > Treat with a suitable leather protector

Diesel Nora Trainers $65 Nora Trainers Stylish lightweight trainers by Diesel constructed from soft washed canvas with a contrasting panel design. These casual trainers are designed with lace front fastening, a slim rubber sole and signature branding to the side and heel. Mens trainers > Lightweight design > Bold panelling > Lace fastening > Signature branding > Textile upper and inner with a manmade sole > Wipe with a clean damp cloth

Diesel Gunner Leather Trainers $85 Guner Trainers Luxurious leather and suede panelled trainers by Diesel with classic lace up front fastening and a branded rubber sole, The trainers feature a bold panelled upper with tonal seam stitching, signature branding to the side, heel and tongue and an ankle pull to the back. Mens trainers > Leather and suede panelling > Lace up fastening > Signature branding > Cushioned footbed > Leather upper, textile inner with manmade sole > Treat with a suitable leather protector

Diesel Urban Trainers $85 Urban Trainers Classic lace fastening trainers by Diesel with leather and suede panelling and visible stitched seams. These premium trainers are styled with signature branding to the tongue, side and heel with a single brand embossed rivet design. Finished with a thick rubber sole and branded grip tread. Mens trainers > Premium leather panelling > Lace front fastening > Thick rubber sole > Iconic branding > Leather upper, textile inner and manmade sole > Treat with a suitable leather protector

Diesel Korbin II Trainers $50 Korbin II Trainers These stylish leather trainers by Diesel have classic lace up fastening to the front. Tonal stitching and high shine patent panelling give a stylish, sleek finish. The trainers feature perforated side panels, signature branding and a slim rubber sole with grip tread and embossed brand text. Mens trainers > Bold panelling > Lace up front > Tonal stitching > Slim sole > Leather upper and inner with manmade sole > Treat with suitable leather cleaner

G Prism II Trainers $45 Prism II Trainers Versatile lace up trainers with bold leather and mesh panelling. They feature tonal stitching, signature brand patch and contrast printed branding to the side. A cushioned foot bed and thick rubber sole give these trainers a comfortable, casual fit. Mens trainers > Leather and mesh panels > Signature branding > Lace fastening > Grip tread to sole > Treat with suitable leather protector

Diesel Magnete Denim Trainers $40 Magnete Trainers Stylish low trainers by Diesel constructed from bleached white denim. They feature lace front fastening, tonal seam stitching and embroidered branding to the tongue. These lightweight trainers are styled with a coin pocket to the side with branding, brand embossed rivet embellishment and a thick rubber sole and toe cap. Mens trainers > Low design > Bleached denim > Signature branding > Thick rubber sole > Lace front fastening > Textile upper and inner with manmade sole > Wipe with a clean damp cloth

Money Deck Trainers $45 Deck Trainers Classic canvas trainers by Money with lace up fastening and a prominent panelled design. These casual, versatile trainers feature a thick sole with contrasting stripe detail and textured panel. There is signature branding displayed to the tongue and heel. Mens Trainers > Classic low design > Canvas upper > Signature branding > Rubber sole with contrasting stripes > Textile upper and inner with manmade sole > Wipe with a clean damp cloth

Vans Ferris Trainers $40 Ferris Trainers These classic style trainers have lace fastening, round toe and a thick textured sole design. The Vans Ferris Trainers are a canvas upper with prominent panelled design and signature branding to side and heel cuff. Mens trainers > Lace fastening > Panelled design > Thick sole > Signature branding > Textile upper and inner with a manmade sole

Tags: mens umbro trainers

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