Lost Dharma Initiative
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US $30.95
Lost Fans Don't Play Games
It was a bold experiment, for sure. At the end of LOST's second season, the marketing department at ABC and a few of the writers launched an Alternate Reality Game based on a piece of the LOST universe: the Hanso foundation. The name of the game was the Lost Experience, and its purpose was to keep die-hard fans engaged in the LOST mythology as well as provide advertisers an extended slate to hock their warez.
Initially the response was overwhelming. LOST fans propelled into a world of evil corporations with secrets to hide, mysterious hackers desperate to reveal the truth, and allusions that season twos bastion of LOST mythology, the Dharma initiative, was about a little more than utopian idealism. New characters arose, insidious corporate shade Thomas Mittlewerl, defiant talk show host DJ Dan, the mysterious hacker Persephone, and later her alter ego Rachel Blake.
The promise, however, quickly faded. The funding for the game which would span websites, television commercials, voice mail systems, bill-boards, comic conventions, and more, came largely from the advertisers who sponsored the game. In turn, each was given the ability to create a piece of the game , which they could later skew for product placement. In some cases, such as Sprite, Verizon, and Jeep, the commercial aspect of their contribution was thinly veiled at best, and more candidly: obvious.
The result? A game which lasted far longer than it should and in the end was remembered more for its commercial interruptions than the substance of its plot. In the end, the game wound up revealing enough plot to fill a few scant paragraphs, as this article at buddytv shows.
In the end, jaded fans declared the game a grab for their advertising dollar. Moral to LOST producers: Don't play games with your fans.
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Dharma Initiative $90.81 The Dharma Initiative, also written DHARMA (Department of Heuristics and Research on Material Applications), is a fictional research project featured in the television series Lost. It is introduced in the second season episode Orientation. In 2008, the Dharma Initiative website was launched. Dharma is Sanskrit and is used in Hinduism. It has also been borrowed into Buddhism (sometimes called Dhamma ) to describe the collected teachings of the Buddha. It was likely used in the series because it refers to a body of supreme knowledge. Author: Miller, Frederic P./ Vandome, Agnes F./ McBrewster, John Binding Type: Paperback Number of Pages: 116 Publication Date: 2010/07/01 Language: English Dimensions: 5.98 x 9.01 x 0.27 inches |
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D.H.A.R.M.A. Initiative LOST Tv Infant Bodysuit by CafePress $18.5 D.H.A.R.M.A. Initiative. Inspired by the DHARMA Initiative on LOST. What were they really up to? Great gifts for geeks and Sci-Fi fans Tv Infant Bodysuit Babies love creepin', crawlin' and sleepin' in our super comfy, 100% cotton jersey knit Infant Creeper. Infant clothes shouldn't be hard to change, so our three-snap bottom helps ease those nasty diaper changes. Great baby stuff for your special little o |
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Property of Dharma Initiative Losttv Jr. Raglan by CafePress $28.5 Great design for fans of ABC's hit series LOST. Show your allegiance to Dharma with the Dharma logo and the words, Property of Dharma Initiative, plus the year 1977. Losttv Jr. Raglan Our Jr. Raglan from American Apparel is body contoured and baby soft. Made of 100% superfine combed cotton baby rib, this raglan provides the perfect look for any season. 5.8 oz. 100% Ultra-fine combed ring spun 1x1 baby rib cotton. Size up |
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Property of Dharma Initiative Losttv Cap by CafePress $17 Great design for fans of ABC's hit series LOST. Show your allegiance to Dharma with the Dharma logo and the words, Property of Dharma Initiative, plus the year 1977. Losttv Cap . Our adjustable, 100% brushed cotton Cap is unstructured and an ideal way to beat the heat. Wear it anytime you want to keep the sun off or cover up a bad hair day. It features a sturdy low profile brim, sweatband, and adjustable closure, as well as Pre |
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Property of Dharma Initiative Losttv Tote Bag by CafePress $21 Great design for fans of ABC's hit series LOST. Show your allegiance to Dharma with the Dharma logo and the words, Property of Dharma Initiative, plus the year 1977. Losttv Tote Bag Our 100% cotton canvas tote bags have plenty of room to carry everything you need when you are on the go. They include a bottom gusset and extra long handles for easy carrying. 10 oz heavyweight natural canvas fabric. Full side and bot |
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Property of Dharma Initiative Losttv Hoodie dark by CafePress $45 Great design for fans of ABC's hit series LOST. Show your allegiance to Dharma with the Dharma logo and the words, Property of Dharma Initiative, plus the year 1977. Losttv Hoodie dark Stay warm on the inside. Look oh-so-cool on the outside. Don this comfortable fleece sweatshirt for that dress-down BBQ -- or your next dress-to-impress trip to the mall.10 oz. fleece blend 90% cotton/10% polyester. Fleece-lined hoo |
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Property of Dharma Initiative Losttv Jr. Hoodie by CafePress $34 Great design for fans of ABC's hit series LOST. Show your allegiance to Dharma with the Dharma logo and the words, Property of Dharma Initiative, plus the year 1977. Losttv Jr. Hoodie A fashion must that defines today39;s hip style, our Jr. Hoodie is a body-loving curve-hugger. From American Apparel, get into baby soft 100% super fine-combed cotton fleece. Front zipper, hood and pockets to keep the chill off. Pre-washed 7.2 |
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Dharma Initiative Pop culture Hooded Sweatshirt by CafePress $45 Original Dharma Initiative clothing, gear and gifts Hip Dharma sweatshirts, mugs, buttons and gifts for Lost fans. Cool Lost t-shirts, hats and clothes. Jack and Locke gear. Pop culture Hooded Sweatshirt Tee, TShirt, Shirt The hoodie: the perfect utilitarian piece of clothing. Leave your hat and scarf at home Stay warm and comfy in your Pullover Hooded Sweatshirt. This hoodie is constructed with a cotton/polyester blend - both durable and comfortable.Heavyweight 90 |
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LOST Dharma Initiative Symbol with FRECKLES Messen Losttv Messenger Bag by CafePress $35 Inspired by the awesome TV show, LOST, this Taoist Bagua is also a Dharma Initiative symbol. With the name FRECKLES, Sawyer's nickname for Kate Austen. See more LOST t-shirts at scarebaby dot com . Losttv Messenger Bag From school, to carrying your laptop, to a hip alternative diaper bag, our versatile, spacious messenger bag is practically all you need to get you through every stage of your life -- and look hip doing it. One front adjustable clasp closure. |
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Lost Dharma Initiative Losttv Dark T-Shirt by CafePress $26 Lost Dharma Initiative tshirts and apparel. Losttv Dark T-Shirt Tee, TShirt, Shirt Don't waste time deciding on which shirt to put on each morning. This dark shirt t-shirt will never go out of style and hides stains better too. This high-quality t-shirt is pre-shrunk and 100% cotton, which makes it both comfortable and durable. |
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Dharma Initiative Lost Losttv Men's Dark Pajamas by CafePress $39.5 Dharma Initiative Lost t shirts and apparel. Losttv Men's Dark Pajamas When you snooze, you won't lose in this cozy men's pajama set. These soft pj's come with a comfy black amp; white plaid flannel bottom, plus your choice of black or white crew-neck tee top. The custom, personalized pajamas also make for great sweat pants |
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Lost Dharma Initiative 1977 Losttv Dark T-Shirt by CafePress $26 Lost Dharma Initiative 1977 t shirts and apparel. Losttv Dark T-Shirt Tee, TShirt, Shirt Don't waste time deciding on which shirt to put on each morning. This dark shirt t-shirt will never go out of style and hides stains better too. This high-quality t-shirt is pre-shrunk and 100% cotton, which makes it both comfortable and durable. |
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Dharma Initiative Lost Losttv Dark T-Shirt by CafePress $26 Dharma Initiative Lost t shirts and apparel. Losttv Dark T-Shirt Tee, TShirt, Shirt Don't waste time deciding on which shirt to put on each morning. This dark shirt t-shirt will never go out of style and hides stains better too. This high-quality t-shirt is pre-shrunk and 100% cotton, which makes it both comfortable and durable. |
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Dharma Initiative - School School iPad Case by CafePress $39.5 Property of Dharma Initiative - School - 1977. Great for fans of ABC's hit TV series, LOST. Get lost with Sawyer, Jack, Kate, Hurley, Locke and the rest of the survivors of Oceanic Flight 815. School iPad Case Pad the iPad. This new protective case for the iPad is a cool cover that brings originality and personality to devices. Perfect for iPad lovers, these hard cases help safeguard iPads from scratches and damage.. Applereg; and iPadreg; are trademarks |
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Dharma Initiative - Security Losttv Cap by CafePress $17 Property of Dharma Initiative - Security - 1977. Great for fans of ABC's hit TV series, LOST. Get lost with Sawyer, Jack, Kate, Hurley, Locke and the rest of the survivors of Oceanic Flight 815. Losttv Cap . Our adjustable, 100% brushed cotton Cap is unstructured and an ideal way to beat the heat. Wear it anytime you want to keep the sun off or cover up a bad hair day. It features a sturdy low profile brim, sweatband, and adjustable closure, as well as Pre |
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Dharma Initiative - Security Losttv Hoodie dark by CafePress $45 Property of Dharma Initiative - Security - 1977. Great for fans of ABC's hit TV series, LOST. Get lost with Sawyer, Jack, Kate, Hurley, Locke and the rest of the survivors of Oceanic Flight 815. Losttv Hoodie dark Stay warm on the inside. Look oh-so-cool on the outside. Don this comfortable fleece sweatshirt for that dress-down BBQ -- or your next dress-to-impress trip to the mall.10 oz. fleece blend 90% cotton/10% polyester. Fleece-lined hoo |
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Work Man - Dharma Initiative Movie Cap by CafePress $17 Show your support today for Lost and the Dharma Initiative today Movie Cap . Our adjustable, 100% brushed cotton Cap is unstructured and an ideal way to beat the heat. Wear it anytime you want to keep the sun off or cover up a bad hair day. It features a sturdy low profile brim, sweatband, and adjustable closure, as well as Pre |
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Dharma Initiative Employee of Humor Men's Polo by CafePress $40 Lost Dharma Initiative Employee of the month. T-shirt and gift design. For yourself or your favorite Lost fan. Available in buttons,mugs,greeting cards,mousepads,tote bags, kids clothes,hoodies more. Humor Men's Polo Comfort never looked so good -- or wore so well. Made of durable 100% combed cotton 6.8 oz, it breathes well so you39;ll stay cool on even the hottest afternoon. This classic two-button men39;s polo shirt is ideal for that casual get-together or jus |
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Property of Dharma Initiative Losttv Zip Hoodie dark by CafePress $45 Great design for fans of ABC's hit series LOST. Show your allegiance to Dharma with the Dharma logo and the words, Property of Dharma Initiative, plus the year 1977. Losttv Zip Hoodie dark Zip around town in style with this zip-up hooded sweatshirt. Made of soft fleece, it keeps you and anyone next to you toasty. Yet it's rugged enough for impromptu games of touch football.10 oz. fleece blend 90% cotton/10% polyester. |
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Property of Dharma Initiative Losttv Kids Dark T-Shirt by CafePress $17 Great design for fans of ABC's hit series LOST. Show your allegiance to Dharma with the Dharma logo and the words, Property of Dharma Initiative, plus the year 1977. Losttv Kids Dark T-Shirt Tee, TShirt, Shirt The youth-sized version of our popular adult favorite. It's preshrunk and durable - just what a playful, active kid needs.6.1 oz. 100% cotton. Runs large, size down for better fit.. |
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Lost Dharma Initiative Logo Coffee Mug by CafePress $15 The perfect size for your favorite morning beverage or late night brew. Large, easy-grip handle. Treat yourself or give as a gift to someone special. Measures 3.75 tall, 3 diameterDishwasher and microwave safe Coffee Mug The perfect size for your favorite morning beverage or late night brew. Large, easy-grip handle. Treat yourself or give as a gift to someone special. Measures 3.75 tall, 3 diameter. Dishwasher and microwave safe. |
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Enroll Now - Dharma Initiative Movie Hooded Sweatshirt by CafePress $45 Show your support today for Lost and the Dharma Initiative today Movie Hooded Sweatshirt Tee, TShirt, Shirt The hoodie: the perfect utilitarian piece of clothing. Leave your hat and scarf at home Stay warm and comfy in your Pullover Hooded Sweatshirt. This hoodie is constructed with a cotton/polyester blend - both durable and comfortable.Heavyweight 90 |
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Lost Dharma Losttv Mug by CafePress $15 Are you a lostie? Celebrate your love for those flight 815 survivors on the island with our Lost Dharma Initiative Design. Lost with the Swan Station Logo for the letter O. Losttv Mug The perfect size for your favorite morning beverage or late night brew. Large, easy-grip handle. Treat yourself or give as a gift to someone special. Measures 3.75 tall, 3 diameter. Dishwasher and microwave safe. |
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Dharma Initiative - Security Losttv Zip Hoodie dark by CafePress $45 Property of Dharma Initiative - Security - 1977. Great for fans of ABC's hit TV series, LOST. Get lost with Sawyer, Jack, Kate, Hurley, Locke and the rest of the survivors of Oceanic Flight 815. Losttv Zip Hoodie dark Zip around town in style with this zip-up hooded sweatshirt. Made of soft fleece, it keeps you and anyone next to you toasty. Yet it's rugged enough for impromptu games of touch football.10 oz. fleece blend 90% cotton/10% polyester. |
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Dharma Initiative - Security Losttv Women's Zip Hoodie by CafePress $39.5 Property of Dharma Initiative - Security - 1977. Great for fans of ABC's hit TV series, LOST. Get lost with Sawyer, Jack, Kate, Hurley, Locke and the rest of the survivors of Oceanic Flight 815. Losttv Women's Zip Hoodie It's hip. And it zips. Which means you can look great and stay toasty-warm in this soft zip-up fleece hooded sweatshirt from Hanes. And when things heat up, it slips off with quick pull on the jam resistant zipper.8 oz. fleece blend 80% cotton/ |
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Dharma Initiative quot;quot; Teddy Bea Losttv Teddy Bear by CafePress $18 Does your loved one also love LOST? Then give him or her this cute little Dharma Initiative teddy bear Any LOST fan will love snuggling up with this little cutie. Losttv Teddy Bear Our plush bear is a cutie in his own message-bearing t-shirt and festive red and blue ribbons. Here's a great gift for Valentine's Day, baby showers, birthdays, get well-wishes, a pair of wedding bears, or any reason you dream up. Put a smile on someone's |
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Dharma Initiative quot;quot; Losttv Gym Bag by CafePress $17 Show your love for all things LOST on the way to the gym with this Dharma Initiative gym bag. A must-have for any LOST fan. Losttv Gym Bag Headed to the club for a work out? No sweat. Our Nylon Gym Bag from American Apparel is the perfect way to transport those damp gym clothes back home. Made with a water-resistant Nylon Pack Cloth construction, it's made for the rigorous demands of an athl |
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Dharma Initiative - Cafeteria Chef Zip Hoodie dark by CafePress $45 Property of Dharma Initiative - Cafeteria - 1977. Great for fans of ABC's hit TV series, LOST. Get lost with Sawyer, Jack, Kate, Hurley, Locke and the rest of the survivors of Oceanic Flight 815. Chef Zip Hoodie dark Zip around town in style with this zip-up hooded sweatshirt. Made of soft fleece, it keeps you and anyone next to you toasty. Yet it's rugged enough for impromptu games of touch football.10 oz. fleece blend 90% cotton/10% polyester. |
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Dharma Initiative - Motorpool Car Women's Dark Pajamas by CafePress $39.5 Property of Dharma Initiative - Motorpool - 1977. Great for fans of ABC's hit TV series, LOST. Get lost with Sawyer, Jack, Kate, Hurley, Locke and the rest of the survivors of Oceanic Flight 815. Car Women's Dark Pajamas Get your beauty rest in style with this comfy women's pajama set. These cozy pj's come with your choice of a soft pink/black or white/black plaid flannel bottom, plus your choice of black or white tee top. The custom, personalized pajamas also make great |
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Enroll Now - Dharma Initiative Movie Infant Bodysuit by CafePress $18.5 Show your support today for Lost and the Dharma Initiative today Movie Infant Bodysuit Babies love creepin', crawlin' and sleepin' in our super comfy, 100% cotton jersey knit Infant Creeper. Infant clothes shouldn't be hard to change, so our three-snap bottom helps ease those nasty diaper changes. Great baby stuff for your special little o |
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Dharma Initiative quot;Babyquot; Baby Infant T-Shirt by CafePress $12 Your baby will look adorable in this Dharma Initiative A must-have for any LOST-loving family Baby Infant T-Shirt Keep wee ones cozy and cute in this super-soft infant tee. Made for comfort and convenience, it's durable enough for life on the carpet and in the crib.6.1oz 100% combed ringspun cotton. Interlock knit for extra durability. Tagle |
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Dharma Initiative quot;Babyquot; Baby Infant Bodysuit by CafePress $18.5 Your baby will look adorable in this Dharma Initiative bodysuit A must-have for any LOST-loving family Baby Infant Bodysuit Babies love creepin', crawlin' and sleepin' in our super comfy, 100% cotton jersey knit Infant Creeper. Infant clothes shouldn't be hard to change, so our three-snap bottom helps ease those nasty diaper changes. Great baby stuff for your special little o |
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Dharma Spider, LOST Losttv Baseball Jersey by CafePress $32.5 LOST Dharma Spider T-Shirts and Gifts featuring our original and official LOST TV show Dharma Initiative high resolution image. Losttv Baseball Jersey Our 100% cotton Baseball Jersey is a sporty hit with both men and women whether you're in the game or just looking the part in great run-around casual-wear. Choose red, blue or black sleeves. 6.1 oz. 100% heavyweight cotton. Standard f |
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LOST Dharma Initiative Symbol with FRECKLES Dark T Losttv Dark T-Shirt by CafePress $26 Inspired by the awesome TV show, LOST, this Taoist Bagua is also a Dharma Initiative symbol. With the name FRECKLES, Sawyer's nickname for Kate Austen. See more LOST t-shirts at scarebaby dot com . Losttv Dark T-Shirt Tee, TShirt, Shirt Don't waste time deciding on which shirt to put on each morning. This dark shirt t-shirt will never go out of style and hides stains better too. This high-quality t-shirt is pre-shrunk and 100% cotton, which makes it both comfortable and durable. |
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Dharma Initiative Employee of Humor Light T-Shirt by CafePress $22 Lost Dharma Initiative Employee of the month. T-shirt and gift design. For yourself or your favorite Lost fan. Available in buttons,mugs,greeting cards,mousepads,tote bags, kids clothes,hoodies more. Humor Light T-Shirt Tee, TShirt, Shirt This light t-shirt will be fashionable even after the zombie Apocalypse. In fact, this shirt might be the very reason you'll survive said Apocalypse. The light color shows you aren't worried about getting stains - and even if you were, those stains show t |
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Property of Dharma Initiative Women's Fitted T-Shi Losttv Women's Fitted T-Shirt dark by CafePress $26.5 Great design for fans of ABC's hit series LOST. Show your allegiance to Dharma with the Dharma logo and the words, Property of Dharma Initiative, plus the year 1977. Losttv Women's Fitted T-Shirt dark Tee, TShirt, Shirt Turn heads in this hot, hip, curve-hugging tee from American Apparel. Made of ultra-fine, ring-spun cotton, it gets softer with each washing. Lightweight for summer comfort or winter layering, it's a casual, effortless way to ensure you're stylin' in comf |
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Property of Dharma Initiative Organic Women's Fitt Losttv Organic Women's Fitted T-Shirt dark by CafePress $28.5 Great design for fans of ABC's hit series LOST. Show your allegiance to Dharma with the Dharma logo and the words, Property of Dharma Initiative, plus the year 1977. Losttv Organic Women's Fitted T-Shirt dark Tee, TShirt, Shirt Finally a women's organic t-shirt that's earth friendly and fashion conscious. This form flattering fitted tee has a soft and smooth silhouette that keeps you stylish and reduces your carbon footprint. Size up for a looser fit.100% organic cotton |
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