Grey Mean Green

Environmental Green Can Make a Great Background Colour

Designing websites involves plenty skilled disciplines from type to layout and colour. Colour is particularly serious because it gives the first impression to the user. the correct colours can create a good user experience, whereas the wrong colours can have a negative impact.

To build a good site, the website designer needs to know how colours can affect people. subconsciously, people react to colours and associate them with different emotions & feelings.

Colours don't just stir up emotions & feelings that might influence how a website is seen but they can also be utilised cleverly to point users in the direction of specific sections of your site.

Each colour imaginable can be used on the internet these days, which means that picking the right colours can be a huge task. here's a speedy summary of how some colours can evoke certain reactions.

White is a very minimalist colour. associated with simplicity, cleanliness & purity, it can be used to draw attention to images.

Yellow is linked with comfort, liveliness, energy and joy. it's a vibrant colour that can be used to highlight specific areas on a webpage.

The colour red can summon up feelings of desire, courage and strength. it's a strong colour and if used in small doses, it is great for highlighting issues.

Red is a very evocative colour & it stirs up images of hell, love, fire & warning. it is probably the most effective colour to draw attention.

White could be used to create contrast by being used as a background colour. the areas of white inbetween the components of a webpage are called negative space. White is linked to cleanliness, peace & light.

Black is a very strong colour & is associated with sexiness, strength & elegance. it is a very popular colour on photography web sites, because black creates contrast between colours within photos.

Like green, brown is associated with mother earth, calm and relaxation. there is a trend to use wood textures as a background colour to give the feel of the environment & organics.

Grey is commonly used to create shiny gradient effects in web design. The colour maybe associated with refinement, stability and boredom.

Darker shades of purple can be truly deep & luscious. it can be associated with royalty, spirituality, arrogance & luxury. the lighter end of the spectrum can stand for romance & delicacy. it is a colour that is not really used much on websites.

Full of life, vibrancy & stimulation, orange is a great colour to use in designing websites. it can be used to bring youthfulness to a design.

The role of colour isn't just to make the site look nice, it can provoke feelings and emotions from the target audience. selecting colours that agitate the site user can have damaging effects on your website, whereas cleverly choosing can mean that the website meets user expectation.
About the Author

Sherryll Juarres is a Torrevieja web designer offering Torrevieja web design to local Costa Blanca web design clients.

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