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[W]hen Wintour was appointed head of
Vogue
, Grace Mirabella had been editor in chief for 17 years, and the magazine had grown complacent, coasting along in what one journalist derisively called "its beige years." Beige was the color Mirabella had used to paint
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over the red walls in Diana Vreeland's office, and the metaphor was apt: The magazine had become boring. Among Condé Nast executives, there was worry that the grand dame of fashion publications was losing ground to upstart
Elle
, which in just three years had reached a paid circulation of 851,000 to
Vogue
's stagnant 1.2 million.
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And so Condé Nast publisher Si Newhouse brought in the 38-year-old Wintour—who, through editor in chief positions at British
Vogue
and
House & Garden
, had become known not only for her cutting-edge visual sense but also for her ability to radically revamp a magazine—to shake things up.
[edit] Criticism
As Wintour came to personify the magazine's image, she and Vogue drew critics. Wintour's one-time assistant at the magazine, Lauren Weisberger, authored a roman à clef entitled The Devil Wears Prada, a best-selling novel published in 2003 which was made into a highly successful, Academy Award-nominated film in 2006. The central character resembled Weisberger, and her boss was a powerful editor-in-chief of a fictionalized version of Vogue. The novel portrays a magazine ruled by "the Antichrist and her coterie of fashionistas, who exist on cigarettes, Diet Dr. Pepper, and mixed green salads", according to a review in the New York Times. The editor who personifies the magazine she runs is described by Weisberger as being "an empty, shallow, bitter woman who has tons and tons of gorgeous clothes and not much else". [7] However, the success of both the novel and the film have brought new attention from a wide global audience to the power and glamour of the magazine, and the industry it continues to lead.[8]
The WWI
Destroy This Mad Brute
poster, The 1933
King Kong
movie poster and the April 2008
Vogue
cover with LeBron James and Gisele Bündchen which critics claim references it[
clarification needed
]
In 2007, Vogue drew criticism from the anti-smoking group, "Campaign for Tobacco-Free Kids", for carrying tobacco advertisements in the magazine. The group claims that volunteers sent the magazine more than 8,000 protest e-mails or faxes regarding the ads. The group also claimed that in response, they received scribbled notes faxed back on letters that had been addressed to editor Anna Wintour stating, "Will you stop? You're killing trees!"[9]
A spokesperson for Condé Nast released an official statement saying that, "Vogue does carry tobacco advertising. Beyond that we have no further comment".[9]
In April 2008, the American Vogue had a cover shot by famed photographer Annie Leibovitz, featuring supermodel Gisele Bündchen and basketball superstar LeBron James. This was the third time that Vogue featured a male on the cover of the American issue (the other two being George Clooney and Richard Gere), and the first time with a black man. Criticism was immediate from many commentators because it was perceived as a prejudiced depiction of James beside the much smaller Gisele in a pose reminiscent of King Kong carrying off Fay Wray.[10] Further criticism arose when the website Watching the Watchers analyzed the photo alongside the World War I recruitment poster titled Destroy This Mad Brute.[11]
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